• Want to unleash the innovative power of your organization? We are here for you!

  • About

    Innovation is a buzzword that is thrown around very often in boardrooms today. Many companies aspire to innovate but few truly succeed. Does your organization have a clear understanding of its innovation capabilities and have plan in place to properly harness them to expedite the growth required?


    SimpleBob is a boutique consulting practice that strives to sharpen your organization's capabilities and re-define its value propositions to thrive in existing markets or win in new markets. Our promise is to unleash the innovative power of your organization to realize its full potential.


    We start with a research-based tool to create an in-depth understanding of your organization's ecosystem across 4 key areas and 16 innovation aspects. Coupled with insights from stakeholder interviews, this forms the basis of our recommendations.

    Strategy & Implementation

    Working in close partnership with your executives, we will develop and track the effectiveness of your innovation initiatives. Other types of offerings also include workshops, market research, data analysis and qualitative studies.

    Skill Building

    We are committed to driving lasting impact by helping your organization develop the necessary skills to drive innovation forward. We conduct workshops on disruptive strategy, and design thinking to equip executives with the right knowledge to lead.

  • Team

    Successful innovation is a relay race and SimpleBob is on your side

    Shervin Chua

    Founder (Canada)

    Shervin is a change agent with over 10 years of experience in North American and Asia Pacific consulting organizations on innovating their strategy and operations through the use of the latest cloud computing technologies and agile methodologies. He has co-founded startups that have received funding and is active in social philanthropy for the less privileged.


    Sher Vin holds a certificate in Disruptive Strategy from Harvard Business School. He also has a MSc in Innovation from Singapore Management University and graduated with a BSc in Computer Science from the University of British Columbia.

    Winston Wee

    Co-Founder (Singapore)

    Winston is an experienced entrepreneur and marketer with over 15 years of experience across Greater Asia in the education and technology sectors. An innovative leader, he has thrived at the cross-sections of culture, business and technology. He has founded and has been involved in close to 10 startups in education and technology related fields.


    Winston graduated top at both his BA class and in the inaugural MSc Innovation program from Singapore Management University. A father of 2 lovely children, he is also an accomplished playwright of mini-musicals for children that have seen 150 public performances.

    Greg Lank

    Partner (United States)

    Greg has over 15 years of professional engineering experience much of which is dedicated to managing the research and deployment of innovations for both the federal government and the private sector. He has worked for the U.S. Environmental Protection Agency (EPA) overseeing the research, development and commercialization of sustainability technologies.


    Greg has a MEng in Mechanical Engineering from University of Maryland, BEng in Mechanical Engineering from Penn State University, and is a licensed professional engineer in Florida and Maryland.

    Patrick Burkhalter

    Partner (EMEA)

    Patrick focuses on intellectual efficiency at work and has over 10 years of experience in knowledge management and organisational improvement. He has worked at EY, PwC, and Roche. Patrick specialises in bringing out the best in individuals and teams to balance workplace innovations with classical working approaches in order to enable one to work more efficiently and effectively.


    Patrick has a Master of Business Administration (MBA) from Australian Graduate School of Management (AGSM) and a Master of Information and Knowledge Management from the University of Technology, Sydney (UTS).

    Dawn Chui

    Partner (Hong Kong & China)

    Dawn has expertise in urban mobility and is dedicated to making cities more livable and sustainable by leveraging innovative methods to drive paradigm shifts. She takes an entrepreneurial and action oriented approach to foster collaboration between public and private sectors. Dawn has worked in Nielsen, International Association of Public Transport, and has experience working with local governments in Asia Pacific.


    Dawn has a Master of Business Administration (MBA) from Chinese University of Hong Kong, and a Bachelor of Arts in Chinese and History from University of Hong Kong.

    Peet van Biljon

    Non-Executive Advisor

    Peet advises clients on strategy, innovation and ethics. He focuses on the 4th Industrial Revolution and related technologies. He is the founder of BMNP Strategies LLC, an Innovation Council member at Capital Expert Services and a Senior Advisor to Innovation360 Group. Peet serves on several IEEE committees setting ethical standards for artificial intelligence.


    Previously, Peet managed the Global Innovation Practice at McKinsey & Company. He authored a book on ethical business leadership, “Profit with a Higher Purpose”, and developed ethics-driven innovation®, a methodology for businesses to adhere to ethical standards.

  • Customers

    Creating lasting strategies for our clients